“Not long ago, a guy here did an analysis of our pricing in appliances and found out that about $5 billion of it is discretionary. . . . It was the most astounding number I have ever heard – and that’s just in appliances. Extrapolating across our business, there may be $50 billion that few people are tracking or accountable for. We would never allow something like that on the cost side.”
Jeff Immelt, CEO, GE
Harvard Business Review, June 2006
If the issue you face is strategic, we are expert at strategic marketing and pricing, value quantification, offering design, business economics and launch pricing. On the price management front, we know how to measure price performance, find revenue leaks and plug them, improve pricing processes and systems, and provide sales with the tools and incentives to make selling value a reality.